Having worked with Tensoft for last few months, I think now is the perfect time to reflect back and share my internship experience with everyone. It has been a rewarding experience and still continues to be. This opportunity has allowed me to apply my theoretical knowledge and gain valuable real-life practical experience. It has not only exposed me to various aspects of marketing but also helped me broaden my horizon.
Firstly, this ‘Digital Marketing’ internship provided me an opportunity to work in a fast-paced technology company. Working directly with the Director of Marketing helped me understand the ins-and-outs of a marketing department and understand the bigger picture. I was able to get hands-on experience and be part of marketing projects from its inception to execution. The initial period of my internship was focused on training and being familiar with various marketing tools used by Tensoft. With time, I was encouraged to take on new responsibilities and was assigned specific responsibilities that expanded my experience.
Currently, my main responsibility is to connect with customers and prospective customers using various inbound and outbound marketing strategies. These include – but are not limited to – email, ad and PPC campaigns, creation of graphics and banners for website, content development for the company website and social media outlets. These strategies help the company reach a broader audience, interact and connect with them. The various projects encouraged me to explore, adapt new skills and add value to my learning experience. I had the great opportunity to work on and be a part of the marketing and promotional campaign for Tensoft’s biggest annual customer event, Momentum.
One of the best things about working here at Tensoft is that everyone in the company is open to new ideas and encourages everyone else to learn and embrace new technologies. Owing to this, there is never a dull moment and the work is exciting. I can proudly say that over these last few months I was able to enhance my analytical and management skills. In this short span of time, I learned and mastered many new software applications, including content management software, video editing software, and whiteboard video creation software.
The overall environment in the company is energetic and individual contributions are both encouraged and highly valued. Multi-tasking is the key to success in this setting. Another great feature of interning with Tensoft is time flexibility. Having the freedom to choose my work schedule based on my class schedule allows me to perfectly balance my professional and student life. Being a part of a small marketing team, I also had the opportunity to communicate and work with the CEO, the Contract Billing, Revenue Recognition and the consulting team. It has helped me expand my network and learn new things from a team with diverse skills sets.
For me, some of valuable takeaways from this internship experience are to accept new challenges, and to be willing to take risk and strive for excellence. Overall it’s been an incredible journey full of learning, evolving and development.
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